Marketplace Operations Dashboard

Overview

A GMV, supply, and demand analytics dashboard giving founders a live pulse on marketplace health.

Business Challenge

Founders were pulling numbers from four different tools before every investor update, and supply/demand imbalances were only discovered after they had already hurt conversion.

Solution

Built an automated data warehouse pulling from the app database, payments provider, and marketing platforms, feeding a real-time dashboard tracking GMV, take rate, supply/demand balance, and cohort retention.

Technology Stack

Dashboard Screenshots

Lessons Learned

For fast-moving startups, a lightweight modeled warehouse beat a heavyweight architecture — speed to insight mattered more than theoretical scalability.