Luxury Real Estate Performance Dashboard

Overview

An executive performance suite for a Dubai luxury real estate brokerage, unifying portfolio value, sales, lead funnel, and agent performance into one Power BI report.

Business Challenge

Leadership had no single view across property portfolio value, sales pipeline, marketing lead sources, and agent production — each lived in its own export, with no way to see how a shift in one connected to the others.

Solution

Built a four-page Power BI report — Executive Summary, Sales Performance, Lead & Marketing Funnel, and Agent Performance — with filters for community, property type, team, and agent synced across every page, so leadership can go from a market trend straight to the agents and leads behind it in a single click.

Technology Stack

Dashboard Screenshots

Lessons Learned

Keeping filter context synchronized across four distinct analytical views — portfolio, sales, marketing, and agent performance — took careful DAX design, but it's what lets leadership pivot from a community-level trend to individual agent and lead-channel detail without ever losing their place.